5 Questions to Ask a Luxury Watch Retailer Before Purchasing

Luxury watches not only tell time but say something about the people who wear them. High-end watches denote that they have reached a certain status. Since this type of item has become almost like a personal investment, it is important for buyers to make sure they purchase the right one for their needs. Those with limited knowledge of watches should make sure that they are dealing with a knowledgeable sales people and that they are asking the right questions about the products. By making more detailed inquiries, consumers can ensure that they end up with aesthetically-appealing watches with all the features they want.

Salesperson Knowledge

Dealing with salespeople who have more than just rudimentary knowledge of the watches they sell is vitally important. Individuals who are purchasing watches should ask them detailed questions about watches such as what the movements inside them mean, where and when the watches were made and how much it would cost for them to be repaired. Knowledgeable sales person will be able to provide this type of detailed information about different types of watches in their stores. If they cannot, consumers should work with other salespeople or consider different retailers.

Different Brands

When making a decision on which watch to purchase, a consumer needs to understand what sets different brands apart from each other. Different watch brands come in varying sizes, have more classic or ostentatious designs, are used for simple time keeping or for fitness-related purposes, are made from different materials and have simpler or more innovative features. It is important for consumers to ask questions about what each brand has to offer and make a decision based on their personal needs. Knowing about different watch brands can also be important because many individuals purchase more than one watch in their lifetimes.

Watch Features

Buyers should ask in-depth questions about watch features before making a purchase. This means inquiring about whether watches have features such as chronographs, multiple time zones, annual calendars and minute repeaters and getting a better understanding of how each feature works before making a decision. Consumers may find that they need calendar or stop watch features or want a more simple watch design. Knowing about all of the features offered with each watch can help individuals to make more well-informed decisions and be able to compare different watches.


Shoppers should go in with the expectation that luxury watches are going to cost more, but that doesn’t mean that they shouldn’t try to price compare or get discounts on high-end watches. Some retailers may offer discounts on watches at certain times of the year, such as around Christmas time, or may have certain brands of watches at lower prices than other retailers. Consumers should ask detailed questions about watch prices and insurance packages to better understand how much watches will really cost.

Insurance Plans

Sometimes watch dealers will offer additional services, such as insurance protection. Watch buyers should ask questions to get a sense of whether the insurance covers damaged, lost and/or stolen watches. Consumers should look closely at details and stipulations of insurance plans before making decisions. They may be able to find a better insurance plan at another retailer, if they shop around.

Luxury watches are often passed down from one generation to another, so making an informed decision about a watch purchase can affect not only buyers but their children and grandchildren. They want to buy quality watches that will hold up for a number of years. Luxury watches also say a lot about a person’s level of success. This is why consumers should take the time to look at different watches and ask detailed questions about each one before making a purchase for themselves or others.